Recently the Chicago Sun-Times launched an ad campaign billing itself as "The Bright One" assumingly in contrast to the Chicago Tribune. The ads ask, "Why start your day drab, when the Sun-Times has all the bright stuff?" Maybe they're referring to last week when they ran a large picture of Nicholas Cage walking down the street because he was here in Chicago filming a movie, while the Tribune's front-page dealt with the 9/11 commission. Or perhaps last Sunday, when the Sun-Time's front-page story was on how many dogs (and what breeds) live in each zip code in Chicago, while the Tribune had a special report on the economy. For a newspaper that doesn't appear to be that smart it's a bit ironic they're calling themselves bright.