Apparently M&M is trying to edge in on the candy heart business for Valentines Day.

Now available at their website (or just MyMMs.com/vday) you can write your own Valentines Day message on some M&Ms and give them to your sweetheart (or, I suppose, mistress).

But before you get too excited, M&M says, "Keep your messages fun and positive; refrain from using objectionable words and phrases. No obscenities...we don't want to leave a bad taste in anyone's mouth." I was worried that the message "BFF Muthafucka!" might come off as negative, even though the overall thought was postive. I.e. "We are best friends forever, and I'm so excited about that I'm going to use profanity." Maybe not.

Next: "Custom printed M&M'S Candies are for personal use only. No business names, product names, celebrity names, specific sports teams, major events, landmarks, names of schools or institutions. You're smart...use your creativity and work around these specifics." There goes my brilliant plan of making bergwithfries.com M&Ms and passing them out to my loyal readers. Or M&Ms with Barry White's name on them.

Damnit M&M, you ruin all my good ideas.