You see it all the time. "Visit Us 24/7 at Our Online Store" The idea is that it's online so it never closes, right?

"Shop Gap.com. Always Open." I've read it a million times in their stores. Today though (in the middle of the afternoon, let the record show), researching an article I'm writing for Jargon, I went to Gap.com and read this:

"Gap.com is temporarily closed. We're sorry for any inconvenience this may have caused you. Please check back later to shop our latest looks."

If online stores start closing what could be next? 5-day email? Google going on a coffee break? I shudder to think.