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Byron and I have a client that needs us to come up with a name for a new product they're launching. The software "allows us to see work from any point in the world, to route work anywhere in the world, and for people to be doing different functions on the same work from different locations at the same time."
Over lunch Byron and I toss around names. "I was looking up Latin and Italian words for ideas," I tell him. Byron nods thoughtfully. "I was looking up Greek gods," he says.
I say, "I wonder if there was a Greek god of organization and file sharing."
