My million dollar idea to make the CTA (Chicago Transit Authority, for you non-Chicagoans out there) more popular and get people to use it more: Celebrity Riders!
Every day there could be a new celebrity who would ride the CTA all day, transferring train lines, taking a few different buses - getting out there!
An average week could be:
Monday: Gary Coleman
Tuesday: Kathy Griffin
Wednesday: Scott Baio
Thursday: Lucy Lawless
Etc.
The thing is, you never know where they're going to be or what they're going to be riding, so you could run into the celebrity du jour at any time! Thrilling, no?
Oh CTA, you're welcome.





