Saturday the Metallurgist and I were walking down Clybourn when we spotted a new grocery store (created by Jewel) that's meant to be hip and organic and compete with Whole Foods. Its name? Urban Fresh.
"Seriously?!" I asked. "Urban Fresh?! I can just imagine the naming session where some young dopey marketing guy is like 'Hey, we need a name that's urban and fresh and...well, it's almost time to go home. Let's just call it Urban Fresh!'" [insert eye roll here]
We stopped in despite the awful name and were rewarded with the promised land of free samples. Mini wraps of prosciutto, fig and bleu cheese! Cupcake pieces! Honey roasted ham and cheddar held together with pretzel sticks! Whiskey and vodka samples! We left, full and happy, the wonderful samples completely negating the fact that we had just spent $2 on a tomato.
When Sunday morning rolled around the Metallurgist and I both woke up early(ish) with talk of breakfast. "Do you just want to go to Urban Fresh and fill up on the samples?" she asked.
"Uh, yeah I do." I replied.
Truly a woman after my own heart.











